Alison Sandford-Gent

ADHD and Money Coach

About Alison

I help people with ADHD, diagnosed or self-identifying, to find their strengths and overcome their challenges. I also help equestrians rebuild confidence and connection in the saddle. I provide clear support from complex minds.

Alisons professional journey began with Neuro Linguistic Programming training in 2008, followed by formal coach training in 2009. Since then, she has continued to expand her expertise in mindset, behavioural patterns and human performance, integrating these disciplines into her ADHD coaching practice.

ADHD is also personal for Alison. She is part of a neurodiverse family that includes both diagnosed and self‑identifying members, and her lived experience has strengthened her awareness of her own neurodivergence. This perspective enriches her work and deepens her understanding of the challenges and strengths that often accompany ADHD.

Alongside her ADHD coaching, Alison has an extensive background in performance mindset coaching within the equestrian world. As Lead Mindset Coach for the Para Equestrian Foundation, she supports para‑equestrian athletes internationally, helping them build confidence, resilience and focus in high‑performance environments. She is also a regular contributor to Genius Equestrian and has worked with riders across the UK and beyond to overcome mental barriers and unlock their potential.

Alison’s coaching style is practical, insightful, trauma‑informed and deeply supportive. She meets clients exactly where they are, helping them move beyond a deficit‑based view of ADHD and redefine what is possible when they truly understand how their mind works.

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