Let’s talk about the elephant in the room, coach. The one that’s not in the room because you’re too busy hustling on social media and one-on-one calls. It’s the public speaking giant slumbering in the corner of your marketing strategy, and it’s time to wake that sucker up.
Why? Because public speaking is a goldmine for coaches like you. It’s a hidden weapon in your arsenal, one that can explode your authority, land you new clients, and even create phenomenal content assets (think professional photos and killer videos) – all for the low, low price of facing your fear of a microphone.
Intrigued? You should be. Here’s how public speaking can become the secret weapon you never knew you had:
Authority Accelerator: From Coach to Guru
Imagine this: You walk on stage at a buzzing industry event. The spotlight hits you, but instead of freaking out, you exude confidence. You deliver a captivating presentation, dropping knowledge bombs that leave the audience wanting more. As you finish, a thunderous applause erupts.
This, my friend, is the power of public speaking.
When you speak at events, you’re not just another coach in the sea of online profiles. You become an authority figure, someone with valuable insights worth listening to. This instant credibility boost translates to your coaching business in several ways:
- Increased website traffic: People who see you speak will be curious to learn more. Expect a surge in website visits as attendees follow up and check out your services.
- Social proof magic: There’s nothing quite like the validation of being on stage. Logos from prestigious events on your website scream “expertise,” instantly boosting your social proof.
- Media mentions (hello, free PR!): Catch the eye of a journalist with your stellar presentation? Boom! You might just land a coveted media mention, further solidifying your authority.
Meet Your Next Dream Client (Without the Cold Calls)
Tired of the endless cycle of cold calls and social media prospecting? Here’s the beauty of event speaking – your ideal clients come to you.
Picture this: You’re at the networking lunch after your presentation. People approach you, eager to ask questions and learn more about your coaching programs. It’s the ultimate warm lead scenario, minus the awkwardness of cold calling.
Here’s how speaking at events fuels your client pipeline:
- Targeted audience: Events often cater to specific niches. Speak at the right event, and you’ll be face-to-face with your ideal clients, ready to learn from the “guru” they just saw on stage.
- Pre-sold trust: You’ve already impressed them with your presentation, creating a foundation of trust. Now, they’re ready to take the next step and explore coaching with you.
- Instant rapport: The shared experience of the event creates a natural connection with attendees. It’s easier to establish rapport and build relationships than starting from scratch with a cold call.
Content Creation Powerhouse: From Stage to Evergreen Assets
Here’s a bonus perk of public speaking you might not have considered: content goldmine.
Those captivating presentations you deliver can be transformed into a treasure trove of content for your coaching business. Think about it:
- Blog posts: Repurpose key takeaways from your presentation into blog posts, extending your reach and establishing you as a thought leader.
- Videos: Opt for a video recording of your presentation. It’s a powerful addition to your website’s “About Me” section or a great opt-in incentive.
- Social media snippets: Break down your presentation into bite-sized social media content – think engaging Instagram stories or thought-provoking LinkedIn posts.
Suddenly, a single presentation becomes a content creation powerhouse, fueling your marketing efforts for weeks to come.
Taming the Public Speaking Beast
Alright, so public speaking sounds amazing, but let’s be honest, it can be terrifying. Conquer your fear through strategic optimisation.
- Start small: Don’t jump straight into a keynote at a massive conference. Begin with smaller, local events or online webinars. Build your confidence gradually.
- Practice, practice, practice: Rehearse your presentation out loud, record yourself, and get feedback from trusted friends or colleagues. The more familiar you are with your material, the less nervous you’ll feel.
- Visualize success: Imagine yourself delivering a powerful presentation, captivating the audience, and feeling confident. Visualization can be a powerful tool for reducing anxiety.
Remember, even the most seasoned speakers get nervous. But with the right approach, you
If you’re ready to overcome your limiting beliefs and become a successful coach, I encourage you to attend one of our 1-Day Coaching Diplomas to start your coaching journey. For those who want more speaking support, here is the link to our speaking training. It’ll help you to develop a plan to achieve your goals and build a successful coaching business. You can also find our beginners guide to becoming a coach here.
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