How to attract your audience to absorb your content

Josh Dykes

Imagine you’re scrolling through social media, bombarded with posts from all sides. How do you decide what to stop and read?

Chances are, you’re drawn to posts with catchy headlines, intriguing images, or relatable stories. In other words, posts with a strong hook.

A hook is a device that grabs your attention and makes you want to learn more. It’s the first few seconds or minutes of your content, and it’s crucial for making a good first impression.

In this blog post, we’ll explore the secrets of writing compelling hooks that will capture your audience’s attention and keep them coming back for more.

Why are hooks important?

Hooks are important because they:

  • Grab attention: In today’s attention-deficit economy, it’s harder than ever to stand out from the crowd. A strong hook can help you break through the noise and get your audience’s attention.
  • Increase engagement: Once you have your audience’s attention, you need to keep it. A good hook will make them want to learn more about your topic and continue reading or watching.
  • Build trust: When you deliver on the promise of your hook, you build trust with your audience. This makes them more likely to listen to you in the future.

Types of hooks

There are many different types of hooks, but some of the most common include:

  • Questions: Questions are a great way to pique your audience’s curiosity and get them thinking about your topic. For example, “Have you ever wondered why some people are more successful than others?”
  • Statistics: Statistics can be used to shock, surprise, or inform your audience. For example, “Did you know that 70% of people experience imposter syndrome at some point in their lives?”
  • Stories: Stories are a powerful way to connect with your audience and evoke emotion. For example, “When I was first starting out, I was so broke I had to sleep in my car. But I never gave up, and now I’m a successful entrepreneur.”
  • Humor: Humor can be used to lighten the mood and make your content more engaging. For example, “If you’re feeling overwhelmed, just remember that you’re not alone. We all have days when we want to crawl back into bed and hide.”

How to write a compelling hook

When writing a hook, there are a few things you should keep in mind:

  • Be clear and concise: Your hook should be clear and concise, and it should accurately reflect the content of your post.
  • Be specific: The more specific your hook is, the more likely it is to resonate with your target audience.
  • Be relevant: Your hook should be relevant to your audience’s needs and interests.
  • Be engaging: Your hook should be engaging and make your audience want to learn more.

Here are a few examples of compelling hooks:

  • Question: “How can you make more money in your business without working longer hours?”
  • Statistic: “90% of entrepreneurs fail within the first five years. What’s the secret to success?”
  • Story: “When I was 25, I quit my job and started my own business. Within a year, I was making six figures.”
  • Humor: “If you’re feeling like a failure, just remember that even Mark Zuckerberg got rejected by Harvard.”


A well-written hook is essential for capturing your audience’s attention and keeping them coming back for more. By following the tips above, you can learn to write compelling hooks that will help you achieve your content marketing goals.

Bonus tip: Don’t be afraid to experiment with different types of hooks. What works for one audience may not work for another. So try different things and see what resonates best with your target audience.

If you’re ready to overcome your limiting beliefs and become a successful coach, I encourage you to attend one of our 1-Day Coaching Diplomas to start your coaching journey. It’ll help you to develop a plan to achieve your goals and build a successful coaching business. You can also find our beginners guide to becoming a coach here.

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