You’re a passionate, skilled life coach, eager to make a difference in people’s lives. You’ve helped friends, family, and even social media acquaintances achieve personal breakthroughs, all for free or at a minimal fee. But deep down, you know you’re worth more.
The trap of undervaluing your coaching services is a common one, especially among budding coaches. The desire to help others can often overshadow the need to earn a sustainable income. But here’s the harsh truth: if you continue offering free or cheap coaching, you’re doing yourself and your clients a disservice.
The Perils of Perpetual Pro Bono:
Offering pro bono coaching in the initial stages of your journey can be a valuable way to gain experience and build confidence. However, when this becomes a permanent fixture, it hinders your growth as a professional coach.
1. Diminished Value Perception:
When you constantly offer your services for free or at a steep discount, you inadvertently send a message that your work isn’t worth much. This can lead to a lack of respect from potential clients and make it difficult to command higher fees in the future.
2. Stagnant Professional Growth:
Providing free coaching can become a crutch, preventing you from taking the necessary steps to establish yourself as a credible and sought-after coach. It can also limit your ability to invest in professional development and marketing efforts.
3. Uncommitted Clients:
Clients who pay little or nothing for coaching may not be as invested in the process as those who make a significant financial commitment. This can lead to lower accountability, less engagement, and ultimately, less effective outcomes.
Breaking Free from the Bargain Bin:
It’s time to shed the ‘cheap coach’ label and start valuing your expertise. Here’s how:
1. Recognize Your Worth:
Acknowledge the impact you’ve had on others, the skills you’ve honed, and the value you bring to the table. Believe in your ability to transform lives, and others will too.
2. Craft Compelling Coaching Programs:
Instead of offering one-off sessions, design comprehensive coaching programs that address specific client needs and deliver lasting change. This allows you to package your expertise in a way that commands higher fees.
3. Embrace Business Fundamentals:
Invest in business training or seek guidance from experienced coaches to learn about marketing, branding, niche selection, and sales strategies. These skills will help you attract and convert paying clients.
4. Seek Professional Certification:
Obtaining a recognised coaching certification can boost your credibility and demonstrate your commitment to professional standards. This can be a powerful differentiator in a competitive market.
5. Network and Collaborate:
Engage with fellow coaches, attend industry events, and participate in online communities. Building connections within the coaching world can provide valuable insights, support, and opportunities.
The Transition to Thriving:
Imagine charging £500-£1000 for your coaching programs, working with committed clients for months, and witnessing their remarkable transformations. This is the reality that awaits you when you break free from the cycle of undervaluing your services.
Remember, your coaching expertise is an asset, not a giveaway. By valuing your worth, honing your skills, and embracing business acumen, you can transition from a hobbyist coach to a thriving professional, making a profound impact while earning a fulfilling income.
If you’re ready to overcome your limiting beliefs and become a successful coach, I encourage you to attend one of our 1-Day Coaching Diplomas to start your coaching journey. It’ll help you to develop a plan to achieve your goals and build a successful coaching business. You can also find our beginners guide to becoming a coach here.