The Number 1 Mistake Coaches Make

Josh Dykes

Attention Coaches! Are you struggling to build your coaching empire from a cardboard box palace? The culprit? Inconsistency.

Think of yourself as a dedicated professional, not a superhero. You face real challenges, not villains like Dr. Doubt or Captain Crappy Content, but things like unsteady schedules, inconsistent content creation, and disappearing acts. This creates a rollercoaster ride for your clients, leaving them unsure of what to expect.

So, what’s the deal? Why does inconsistency hurt your coaching business?

  • Trust takes a hit: Clients need stability and reliability. Inconsistency screams “unreliable,” and trust is the foundation of your business. No trust, no castle, just crumbled dreams and disappointed faces.
  • Momentum vanishes: Just when you get in the groove, creating valuable content and connecting with clients, inconsistency slams the brakes. You’re back to square one, with tumbleweeds as your only audience.
  • Burnout creeps in: The highs and lows of inconsistency drain your energy. You scramble to catch up, leaving you exhausted and less effective. It’s a hamster wheel of “passionate bursts” leading to burnout.

But enough of the doom and gloom! It’s time to build a system, your secret weapon against inconsistency. Think of it as your ultimate productivity suit, pre-programmed for success. Here are your must-have tools:

Level Up Your Coaching Game: Wielding the Consistency Weapon

Tired of your coaching empire resembling a cardboard box palace in your spare room? Fear not, brave warriors! The arch-nemesis of coaching success, inconsistency, can be vanquished with one mighty weapon: Consistency. Think of yourself not as a cape-clad hero, but as a dedicated professional on a mission to empower others. Let’s ditch the superhero lingo and dive into practical tools to slay the inconsistency beast:

1. Content Calendar: Your Roadmap to Content Gold:

Instead of scrambling for social media posts or blog topics each morning, pre-plan your content kingdom! Craft a weekly or monthly calendar outlining every tweet, Facebook update, and blog post. Imagine: no more Monday morning meltdowns! Use tools like Trello or Asana to map your content journey, and watch your audience engagement soar from dusty tumbleweeds to vibrant life.

2. Batching Sessions: Productivity Buffet, Deliciously Effective:

Ditch the “feast-or-famine” content creation and embrace the power of batching. Imagine carving out dedicated chunks of time, say four hours on a Saturday, to write all your social media posts for the week, record a series of video coaching tips, or craft a juicy blog post. This “productivity buffet” will nourish your content pipeline and keep it flowing smoothly throughout the week. Tools like Hootsuite or Later can help you schedule your social media posts in advance, freeing up your time for deeper connections with your clients.

3. Scheduling Tools: Your Loyal Sidekick in Automationland:

Technology is your trusty sidekick in the battle against inconsistency. Embrace the magic of scheduling tools! Let software like Buffer or Mailchimp automate your social media blasts and email newsletters, so you can focus on the high-touch stuff, like personalized coaching sessions and strategic planning. Think of it as having a tireless assistant who handles the repetitive tasks, allowing you to unleash your true coaching superpowers.

4. Habit Trackers: Fueling Your Motivation Engine:

Visualisation is a powerful tool. Track your progress with apps like Habitica or Streaks, or even a simple paper chart. Seeing those green checkmarks pile up is like catnip for the human brain, boosting your confidence and reminding you that you’re crushing it, even on “meh” days. Celebrate small wins, acknowledge your consistency streak, and watch your motivation surge like a superhero training montage.

Unleashing the Confidence Within:

With these tools in your arsenal, you might still face moments of doubt. But remember, behind every successful coach lies a journey of self-belief. Embrace the imperfections, celebrate your progress, and most importantly, value the power of showing up, even when the path feels foggy. Consistency is a muscle, and every day you dedicate to your coaching craft, you’re building its strength. Soon, doubt will be a distant memory, replaced by the unshakeable confidence of a true coaching champion.

Remember, consistency is a muscle. The more you use it, the stronger it gets. Don’t expect overnight miracles. Embrace small steps, celebrate mini-victories, and keep showing up, even when inspiration feels scarce.

In the land of coaching, consistency is your superpower. Wield it, and you’ll build trust, generate momentum, and create a thriving coaching empire that’s not made of cardboard.

If you’re ready to overcome your limiting beliefs and become a successful coach, I encourage you to attend one of our 1-Day Coaching Diplomas to start your coaching journey. It’ll help you to develop a plan to achieve your goals and build a successful coaching business. You can also find our beginners guide to becoming a coach here.


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