Forget Life Coaches, Embrace the Rise of the Disruptive Coaches

Josh Dykes

Let’s face it, the coaching industry can feel a bit… same-samey. You’ve got your life coaches promising beachside bliss and your business coaches barking about “scaling to a million bucks.” Yawn.

But what if I told you there’s a whole new wave of coaches emerging? Ones who are ditching the tired tropes and diving headfirst into disruptive niches that actually make a difference?

Intrigued? Buckle up, because we’re about to explore the coaching revolution happening right under your nose.

Goodbye Guru, Hello Vulnerability

People are over the airbrushed, “perfect” coach image. They want realness. They want to know that the person guiding them has faced challenges, stumbled, and (gasp!) even failed sometimes. This transparency has opened the door for coaches who embrace their vulnerability.

Think about it – learning from someone who overcame dyslexia to become a successful entrepreneur is way more inspiring than hearing some self-proclaimed guru drone on about “winning at life.” Vulnerability builds trust, connection, and ultimately, results.

Enter the Neurodiversity Coaching Revolution

This shift in client expectations has paved the way for a fascinating niche: neurodiversity coaching.

Here’s the truth bomb: neurodivergent individuals (people with ADHD, dyslexia, autism, etc.) are everywhere.

Did you know?

  • Richard Branson (dyslexia) built a billion-dollar empire.
  • Albert freaking Einstein (yes, Einstein!) wrestled with dyslexia.
  • A recent study even suggests 35% of US entrepreneurs have dyslexic traits! (link here)

Neurodiversity isn’t a disability, it’s a different way of thinking. And that “different” can be a superpower.

But here’s the rub: Many neurodivergent individuals struggle to navigate a world built for a neurotypical majority. That’s where the neurodiversity coach swoops in.

These coaches are the champions for the neurodiverse, helping them leverage their unique strengths and overcome challenges in areas like productivity, social interaction, and career success.

Why This Matters for You

So, why should you care about disruptive coaching niches like neurodiversity? Because it’s an opportunity.

The coaching industry is saturated with generic advice. By specializing in a niche like neurodiversity, you can carve out a unique space for yourself, attract a dedicated clientele, and become a trusted authority.

Think about it: Wouldn’t you rather be the go-to coach for a passionate, untapped market than another voice lost in the sea of generic life coaches?

Making Disruptive Profitable

Now, let’s get down to brass tacks. Here’s how you can leverage the disruptive coaching wave for success:

  • Find Your Niche: What are you passionate about? What unique skills or experiences can you bring to a niche market?
  • Become an Expert: Immerse yourself in your chosen niche. Learn everything you can, network with industry leaders, and build your credibility.
  • Content is King: Create valuable content (blog posts, webinars, social media) that caters to your niche audience. Establish yourself as a thought leader.
  • Build Community: Connect with other coaches in your niche and potential clients. Build a tribe around your unique expertise.

Ready to Join the Disruption?

The coaching industry is ripe for change. By embracing vulnerability, specializing in a niche market, and building a community, you can become a disruptive coach who makes a real difference.

Remember: Don’t just follow the herd. Find your unique voice, fill a gap in the market, and become the coach your ideal client craves.

The future of coaching belongs to the disruptive, the passionate, and the ones who dare to be different. Are you ready to step up and be the change?

If you’re ready to overcome your limiting beliefs and become a successful coach, I encourage you to attend one of our 1-Day Coaching Diplomas to start your coaching journey. For those who want more speaking support, here is the link to our speaking training. It’ll help you to develop a plan to achieve your goals and build a successful coaching business. You can also find our beginners guide to becoming a coach here.


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